Printing Technical Words

I.COATING
I.I What is Aqueous Coating?
An aqueous coating is a fast-drying, water-based, protective coating which is applied in-line on press to attain a selection of finishes more economical price than varnish.
 
This clear coating provides a high gloss surface which protects the surface from dirt, smudges, fingerprints and scratch. Aqueous coating improves postcards durability as they go through mail or inserted in pockets. It is also applied on brochures, catalog covers, flyers and other visual ads.

I.II Film Lamination
With slightly higher cost, a durable plastic film has advantages over a liquid coating. Film lamination will not yellow with age or flake off, will not crack on the spine of the book, the ink is protected from cracking and it gives an odorless and wipeable surface.

I.II.I Gloss Lamination
A high shine, hard wearing, high performance gloss finish provides a wide range of uses across the whole spectrum of printed products. The properties of good gloss and strength make it suitable for all the following applications: 
Company report , brochures, catalogs, book jacket covers, magazines, folders and point-of-sale displays.

I.II.II Matt Lamination
This Matt finish coupled with its smooth texture offers a sophisticated non-reflective silky image to premium printed items such as annual reports, folders, brochures and book covers and to material printed on matte stock. Matt finishes are also particularly suited to surfaces which need to be easily read such as wall maps, but can be prone to scuffing and should be handled with care.

I.III UV Coating
UV coating is a liquid based, protective coating which is applied on-line and cured by UV lamps to achieve a variety of finishes. UV Coating leaves a very shiny finish, and all kinds of creative combinations can be done with this process. Spot cover, raised effects and a very heavy coating for extra shine and protection can be applied. Also can be done in a matte finish. 

Spot UV
A UV coating used to cover a single photo or other isolated area. Spot UV works very well to highlight a photo, logo or other important design attribute, particularly if added to a matte surface, for added contrast. Can be expensive.

II. Die Cutting
The cutting of shapes from the substrate using a custom-made metal die and stamping machine.It is used on labels, stamps, and other stickers; this type of die cutting is known as kiss cutting.

III. Embossing/Debossing
Embossing and debossing are processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse, back side).

IV. Hole punch
A hole punch (known also as a holing pincer, hole puncher, hole maker, or rarely perforator, or paper puncher) is a common office tool that is used to create holes in sheets of paper/cards, often for the purpose of collecting and hanging.

V. Score lines: 
A process whereby a crease is created in a straight line on the substrate, primarily used to allow for ease of folding.